Tracking your or your client's sites traffic and conversions is vital. You need to know where the traffic is coming from, how much traffic a site is getting and a client wants to see that info to. Our tools make it easy to present your clients (or for your own sites) all the data in a couple of clicks.
Maybe you already use a Web analytics tool like Google Analytics? Are you comfortable giving Google full access to your site? What happens if you have multiple sites that you don't really want tied all to you? A lot people in our industry do this... What prevents them from using this information against you? Better be safe than sorry and use a Web analytics tool that is not related to Google in any way. All you do is paste in some code on your site and you're set.
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